The experts noted that the smartphone market has slowed

Samsung maintains lead on declining global smartphone market, as Xiaomi and Huawei make big gains

Samsung retains top spot but global smartphone sales decline

"Xiaomi's growth soared 125 percent annually in the quarter, outperforming all its major rivals". For the second quarter running, the iPhone X remains the world's most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device. This would explain why Samsung's latest flagships have been doing so well.

That trend, which, to be honest, I have never endorsed, continued into the new year. Meanwhile, Samsung's Galaxy S9 failed to make it to the top five.

Despite the high price tag of the iPhone X, the device has sold remarkably well, shipping over 50 million units since the device launched in November 2017. Still, it's a rare case of a Chinese corporation trying to forge an global brand. Google has achieved its highest ever quarterly sales share of 3.4%, up from 1.7% a year earlier, thanks to the success of its Pixel line. OPPO, vivo, Samsung in the top 10 smartphone category reported declines in Q1 2018. The people felt the same way too.

The report further noted that "Apple shipped 52.2 million iPhones during Q1 2018 up 3% as compared to the same quarter a year ago. iPhone X remains the top seller for Apple during the quarter".

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Samsung remained the market leader, helped by its new S9 flagship phones, even though it entered the market late in the quarter.

Other Chinese companies in the top 5 smartphone vendor list had mixed fortunes. In an open letter reminiscent of Google's own pre-IPO manifesto, Mr Lei pledged to transform Xiaomi into more than a hardware company and again promised to cap its hardware profit margins at 5 per cent - returning any excess to its users.

While Apple doesn't break out specific sales numbers for iPhone models in its official earnings reports, we do know that the tech giant's smartphone sold 52.2 million iPhones in Q2 2018. The three brands of Transsion holdings including Tecno, iTel and Infinix accounted for over 10 million smartphones shipped in Q1 2018. As Quartz has written, the Mi Band 2 "does almost as much as Apple and Fitbit's far more expensive models-it has heart-rate monitoring, step tracking and notification-for between one-fifth and one-tenth the prices". "It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device".

"More importantly, in a market as complex as China, where global brands are finding it tough to combat native vendors in terms of volume, Apple has been beating local players by growing its ASP and building out other revenue streams from the Mac, App Store and accessories, effectively capitalising on its deep-pocketed installed base".

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