Last night, Rihanna officially launched her much-anticipated lingerie brand, Savage X Fenty, with a massive party in Williamsburg. The bras range in size from 32A to 44DD; the underwear, which features a variety of nudes, range from XS to XXXL; and there are slips and leggings. However, things are, as expected, selling out fast. Oh, and Savage x Fenty handcuffs will ring in for a reasonable $18 to $29. The affordable lingerie line was done in collaboration with TechStyle Fashion Group that celebrates all shapes, sizes, and kinks.
The online site has a queue system for prospective buyers, but the wait times are a little lengthy and there were even reports the site was shut down. Rihanna, the woman who borrowed and pulled off a real Cardinal hat at the 2018 Met Gala will very soon be unleashing 90 pieces of lush lingerie.
Savage is the latest company in Rihanna's continuously growing empire. "I'm not built like a Victoria's Secret girl, and I still feel very handsome and confident in my lingerie". "I'm not built like a Victoria's Secret girl, and I still feel very lovely and confident in my lingerie".
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Of the lingerie Rihanna said, "Savage is really about taking complete ownership of how you feel and the choices you make." . Higher priced items, such as corsets, rompers, jumpsuits, and robes, still all come in under $100, ranging from $69 to $99. These will include the previously revealed four capsule collections, On the Reg, U Cute, DAMN & Black Widow.
The first drop from Savage x Fenty was released on Friday at 12:01am EST.
Vogue reported that Savage x Fenty shoppers have the option to sign up for a membership program, costing $50 (£36.85) per year, that provides them early access to launches, the ability to shop for limited-edition items and free two-way shipping.