"Trending" posts were introduced to Facebook in 2014 as a way to expose readers to topics that they might not normally see on their usual feed. Facebook said on Friday that it has chose to sunset the feature-which was introduced in 2014 as a way of trying to compete with Twitter as a source of breaking news-because users no longer seem interested in it.
News Video in Watch: We will soon have a dedicated section on Facebook Watch in the United States where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch. During CEO Mark Zuckerberg's recent hearings before the US Congress and European Union parliament, purported prejudice against conservative-leaning posts was repeatedly brought up by lawmakers.
The Facebook logo is seen at the Nasdaq MarketSite in New York's Times Square.
"I consider us to be a technology company because the primary thing that we do is have engineers who write code and build product and services for other people", he told Congress. It was also available on the Facebook app.
Facebook's head of news products, Alex Hardiman, said the company is still committed to breaking and real-time news.
To replace the trending feature Facebook is testing a breaking news label and notifications and a new section on the platform called "Today In:". Trending represents on average under 1.5% of clicks to news distributers.
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Jankowicz welcomed Facebook's changes.
Facebook later removed the human editors and in its bid to appear neutral put in place an algorithm to decide what would find a place in the Trending section.
But only two days after the company stopped using humans to curate the list, a fake news item made its way into the section. To clear the way, the company added that it will remove the section from the website next week.
The Associated Press This image provided by Facebook shows a new feature Facebook is testing out.
Facebook is shutting down its ill-fated trending news section after four years, according to a company executive.
A third feature will soon launch.