Amazon to show live Premier League football matches

Executive Chairman of the Premier League remembers Vic Wakeling

Image Premier League executive chairman Richard Scudamore

Amazon will livestream the matches on their Prime Video service, which also includes US Open tennis, ATP World Tour Tennis events and National Football League games, at no extra cost to existing members.

The three-year deal includes 20 games across Bank Holidays and weekdays, equating to around 5% of total matches in the 380-game season.

The other package of 20 matches was snapped up by BT Sport for £90m, taking their total of games to 52.

Fifteen of BT's extra games will come from two midweek fixture programmes and five from a new split weekend in January which will enable the Premier League to take a midwinter break for the first time - a move that will delight the Football Association and whoever is managing the England team. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement. (It should also be noted that this is just relating to United Kingdom rights.) That's a big deal; Boxing Day in particular is a bit of a tradition on the Premier League calendar, and though it's just two days worth of matches, it's not hard to imagine Amazon picking up plenty of new Prime customers here.

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming".

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Fortunately Amazon Prime is considerably cheaper than both BT's or Sky's Sports packages.

In addition to live action, there will also be weekly highlights of all Premier League games throughout the season, although it has not been announced when that will be broadcast.

In future less of your Premier League viewing habits will be satisfied through a standard Sky Sports television subscription.

Adding Premier League rights is sure to boost the appeal of Amazon Prime in the U.K. Amazon will be looking to convert Premier League fans into big spending holiday shoppers during the tech giant's busiest period of the year.

That said, it's not quite as good of a deal as the recent Champion's League final, which was streamed for free through BT's YouTube channel.

To get this price you would have to sign up for BT's most basic broadband deal and add BT Sport to the package, which would cost £30.99 a month and that one off fee of £69.99.

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