Some had speculated it would stand for "breakfast".
According to CNN, the change is only temporary. B-hold! #IHOb, " the company tweeted along with a video showcasing the big reveal. But IHOP wants to be known as a place to get lunch and dinner as well, not just breakfast and brunch. "Based on fan demand, there's the chance we may create more IHOb restaurants in the future". "For burgers." The new Twitter says.
"I'm sorry, but no one goes to iHop for the burgers", wrote another.
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This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers.
Some people love the new change while others...not so much.
It's worth noting that the company's website still lives at IHOP.com.
"Why couldn't you be worldwide house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes".
On Monday (June 11), the restaurant chain finally shared their motives.