Got Potholes? Tell Domino's about it. You might get lucky

Got Potholes? Tell Domino's about it. You might get lucky

Got Potholes? Tell Domino's about it. You might get lucky

The restaurant chain says it's helping fund road repairs in four towns around the US, and is asking for suggestions for other communities with crumbling roads in need of fix.

Ann Arbor-based Domino's Pizza launched a rather weird marketing campaign in which it's working with municipalities around the country to pave potholes.

Potholes are causing massive pizza disruption problems in the US, so Domino's has made a decision to do something about it. In Petaluma, Calif., a town that applied for and won KFC pothole funding based on the city's "dual reputation for chicken farming and tire-flattening potholes", the local government ended up in a fracas with PETA over the collaboration with KFC. The company says providing infrastructure grants is its way of "saving pizza, one pothole at a time". Domino's says they'll come to their town and fix their potholes to "smooth the ride home" for their pizzas.

Domino's will then help pave over the roads in the cities that get the most votes.

Domino's Pizza is paving streets across America as part of its "Paving for Pizza" campaign.

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The pizza chain has already done work in four cities to fix roads that directly affect their customers.

Customers can go to the site and nominate their town. They believe bad roads shouldn't happen to good pizza! At a restaurant in Johnson City, health inspectors discovered rodent droppings on 14 trays of pizza dough.

KFC actually beat Domino's to this idea back in 2009, Fortune said.

One might argue that it's a little late for saving mass-produced pizza, and rough roads are not the main problem afflicting such pies, but municipal officials who got the dough sounded thankful.

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