In farewell to USA shoppers, Toys 'R' Us urges 'Play on!'

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In farewell to USA shoppers, Toys 'R' Us urges 'Play on!'

The mascot stood surrounded by empty shelves and space, presumably in a Toys R Us store.

"Oh wow, that's nice", Vivian Smith said when she saw the store shuttered its doors following the purchase. "My heart is breaking", Johnpiere wrote with a photo of the store's sale signs. As kids, just the thought of visiting Toys R Us gave us a lot of excitement. The image has been shared more than 300,000 times and has left many online feeling nostalgic and heartbroken.

In 1965, Geoffrey the giraffe became the company's mascot, appearing in his first TV commercial in 1973.

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The U.S. company first filed for bankruptcy in September 2017 and announced liquidation sales shortly after. The toy retailer is set to close its remaining 200.

Employees remained quiet on the buyer, but some customers guessed a celebrity or philanthropist bought the toys.

"I think Geoffrey the Giraffe signifies fun and childhood memories", a zoo representative told CBS San Antonio affiliate KENS. We do live in a sad day and it was a crushing blow to the inner child in millions of people.

In a dire retail landscape, more than 8,000 United States shops closed in 2017, roughly double the average annual store closures in the previous decade, according to data from the International Council of Shopping Centres.

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