Gotcha! IHOP admits IHOb rebranding was publicity stunt

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

Gotcha! IHOP admits IHOb rebranding was publicity stunt

Now just over one month later on July 9, IHOP admitted what we already know; that the name change was a promotional stunt to put their new line of burgers in the spotlight.

'We're giving away 60¢ short stacks.for IHOP's 60th birthday.

On Twitter, the company said, "That's right, IHOP!".

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

IHOP said the whole IHob name change was fake. Now, the restaurant chain is taking a step back and returning to its pancake roots.

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Last month, IHOP caused quite the furor when it "announced" it was changing its name to IHOb, which stood for International House of Burgers. And, IHOP never took pancakes off the menu.

IHOP's Twitter bio now reads: "If at first you don't pancake. pancake, pancake again". Still, IHOb's bigger goal appears to have been achieved: The name change got consumers talking about the brand.

Pancakes and burgers coexist in harmony.

Chili's also had some harsh words for IHOP, tweeting a video of its "Boss" burger and writing: 'We don't usually throw shade, but seriously?

Another fan wrote that they didn't "abbreciate being lied to".

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