Build-A-Bear Workshop closes lines for 'Pay Your Age Day'

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Customers hoping to "pay your age" to buy a Build-A-Bear Thursday are out of luck as lines have been closed across the US and Canada due to crowds clamoring for the deal, the company said.

The post went on to say that local authorities were requiring them to limit the lines and crowds due to safety concerns. "Therefore, we strongly encourage guests to consider delaying their next planned trip to Build-A-Bear, and we appreciate everyone's understanding and patience in this matter", the company said.

Build-A-Bear created the one-day promotion "to kick off its new, everyday celebration of birthdays".

Crowd trouble is understood to have flared at Build-A-Bear workshops across the United Kingdom, including in Belfast, due to demand during a pay-your-age promotion.

One per guest who is in the store on Thursday, July 12.

The maker of custom teddy bears said Thursday it had cut off lines at its USA stores after local authorities required outlets around the country to limit crowd sizes. Customers can not pay less than $1 for a bear even if their child is younger than 1 year old.

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Runge estimated that "at least a hundred" people were turned away when the store was closed.

"I didn't expect this kind of crowd".

The lines at other local malls were reportedly just as long.

Queues for the Build-A-Bear shop in intu Chapelfield in Norwich on the shop's "Pay Your Age Day".

Calls to Fresno's Fashion Fair Mall were not immediately returned, so it's not clear what this all meant for those who in line at the Build-A-Bear Workshop location there.

"Waiting in this madness!" reads the caption of a photo that shows a line stretching far outside a Build-A-Bear.

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