According to Variety, the first episode sees Cohen, in character as a former Israeli colonel named "Erran Morad", traveling the U.S. to learn about the country's gun policy.
He went to Washington, D.C., to find congressional support for his (fictional) program, and managed to get several lawmakers and lobbyists to sit for the camera.
Former Senate Majority Leader Trent Lott also said he was on board, calling the plan one that "America would be wise to implement". 'We in America would be wise to implement it, too'.
Cohen also asks gun rights activist Philip Van Cleave to help him create a "common sense training" instructional video for three-year-olds featuring 'gunimals'. First he shows toddlers how to load the weapon and "point Puppy Pistol's mouth right at the middle of the bad man".
The seven-episode series marks Baron Cohen's first television project in a decade after he launched his comedy career as subversive white English rapper Ali G., whose interviews included Donald Trump and Newt Gingrich.
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Walsh is just one of many angry with Cohen for the new show, including former vice presidential candidate Sarah Palin, who said she was victim of a "truly sick" prank in which she flew across the country to meet a disabled US veteran - who turned out to be Cohen in disguise.
But probably the most outraged by the comedian's stunt - which inadvertently led to more interest in the show - was former Alaska Governor Sarah Palin. But she says Baron Cohen had "heavily disguised himself" as a disabled US veteran in a wheelchair.
As for whether "Who is America?" finds an answer to its title, as with Cohen's past efforts, the series generally provides exaggerated snapshots of America, connected by one overarching picture: the hypnotic, numbing effect that the promise of TV exposure can induce, even on those who should theoretically know better.
Sacha Baron Cohen, the controversial comedian behind the movies Borat and Bruno, has tricked multiple GOP congressmen into supporting a fake initiative to arm toddlers with guns as a part of his upcoming show Who Is America?
'This "legit opportunity" to honor American Vets and contribute to a "legit Showtime historical documentary" was requested of me via a speakers bureau, ' said Palin. It's here that he encounters Walsh, who enthusiastically backs the program.
A promotional trailer for the Cohen show already has surfaced and shows Cheney signing a "waterboard kit", while Palin reported a rambling interview encounter with an alleged disabled veteran, who was actually Cohen in disguise.