Facebook Starts Testing Dating Product Internally

Facebook Dating

Twitter user @wongmjane

Facebook is testing its new dating feature internally.

"We are testing Facebook Dating internally (as we regularly do with new features), but we don't have anything more to share right now", Jillian Stefanki, a Facebook spokeswoman, said in an email to Fortune.

However the company also has informed the employees that they can not use the app for dating co-workers and that Facebook's company guidelines still apply while using the app. We first heard about Facebook Dating at the social network's F8 conference back in May, and now more details are coming out.

"The objective for this dogfooding is to test the end-to-end product experience for bugs and confusing UI (user interface). This is not meant for dating your coworkers", the screenshot read. "Dogfooding" is a term used by tech companies to refer to internal testing of a product before it's released to the public.

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Facebook's offering will put it in competition with existing dating apps and services, ranging from Match.com to Tinder, in an increasingly popular sector estimated to contribute £11.7 billion to the United Kingdom economy each year.

The screenshots reveal privacy settings to limit who can and can't see a user's dating profile.

A feature called "unlocking" will let any user of Facebook's dating platform make his or her profile visible to other attendees of events or members of groups.

Facebook Product Chief Chris Cox showed a design of the dating project to the audience. It will show you potential matches recommendations based on dating preferences, things in common, and mutual friends.

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