And here I turn to Bradley Johnson, Ad Age's resident Debbie Downer, who noted on our internal Slack that "This is a house that was used for the exterior shot. "I'm excited to share that HGTV is the winning bidder and we'll restore the home to its 1970s glory as only HGTV can", Zaslav continued, squashing any reports that the house might get torn down".
Zaslav added that more details would be released over the coming months, "but we'll bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history". Some were still angry on his behalf and aimed their wrath at HGTV by using the "b" word - boycott - while others began suggesting a way HGTV can sweeten this real estate deal to everyone's liking. "I was planning to remodel the inside to match the #BradyBunch TV Show interior".
HGTV is the proud owner of "The Brady Bunch" house! It was listed at $1.85 million. But a day later, in a subsequent message, Bass said he was "heartbroken" to learn of a "corporate buyer (Hollywood studio) who wants the house at any cost".
"How is this fair and legal?"
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"How can I compete with a billion dollar corporate entity?" he wrote. "I truly believe I was used to drive up the price of the home knowing very well that this corporation intended on making their offer and it's not a good feeling", Bass said. That bid came from HGTV, of course, though no one knew at the time.
"This iconic residence is reportedly the second most photographed home in the United States after the White House", the description read on selling agent Ernie Carswell's website. Was Scott's tweet a total coincidence? "Located on a quiet residential block, property also borders the Los Angeles River, which is a unique street-to-river orientation". HGTV representatives later confirmed the sale to BBC News.
The network, which specialises in home improvement and gardening shows, will "restore the home to its 1970s glory", Discovery said.
Later in the investor call, Zaslav riffed on the house when he mockingly threatened to banish Discovery CFO Gunnar Wiedenfels to "Greg's bedroom in the attic" if he didn't deliver on financial projections.