YouTube Forced to Remove Startling 'The Nun' Ads Due to Complaints

Taissa Farmiga

YouTube Forced to Remove Startling 'The Nun' Ads Due to Complaints

As part of an innovative marketing strategy, The Nun movie makers uploaded a short teaser advertisement on YouTube.

By Monday night (August 13), YouTube announced it was removing the promo because it "violates our shocking content policy", Gizmodo reports.

Suffice to say it looks like "The Nun" is going to be an extremely scary film.

To promote the film, studio executives have set up a jump scare ad on YouTube which gives users a couple of seconds to turn the volume down on their devices before a scary image pops up with a loud bang and screaming noise - but the campaign has now been swiftly removed from the platform.

Per YouTube's violent and shocking content in ads policy, things such as "gruesome imagery", ads with "the intention of shock or scare" and "shots of violence or gore" at the forefront of the scene are all things that go against policy.

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Are you excited for the new horror flick? The preview, which was streaming before other videos would load on YouTube, displays a typical volume sign increasing in volume and then lowering all the way down when suddenly, the titular nun in full-horror mode appears and makes a blood-curdling scream. "This ad violates our shocking content policy and it's no longer running as an ad".

What do you think of New Line's "Conjuring Universe"?

When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate.

Said to include "very little CGI", Corin Hardy and Co. will officially summon The Nun into theaters on September 7th.

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