According to Tencent and PUBG Corp., PUBG's mobile edition was the "most-download mobile game" in 100-plus countries for its launch week. The latest development comes in fewer than four months since the launch of the multiplayer battle royale game for mobile devices in March.
"Our data shows that the game's Elite Royale Pass, which players purchase for the equivalent of $10 worth of in-game currency, has made a profound impact on PUBG Mobile revenue since its introduction on June 19", wrote Sensor Tower's Head of Mobile Insights, Randy Nelson.
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"Prior to its incorporation, the game had averaged approximately $170,000 per day in player spending".
PUBG short for PlayerUnknown's Battlegrounds is a military-style shooter battle royale game in which a total of 100 players drop onto a battleground, where they will have to fight till death and the last man standing will be declared the victor. In these four months PUBG Mobile has managed to achieve the milestone of having over 14 million daily active users. This could give PUBG Mobile an edge over Fortnite due to its strong presence on Google Play Store. PUBG PC and console versions have lagged behind the downloads and concurrent players as well as profits when it is compared against its biggest rival Fortnite.
Tencent Games recently partnered with Paramount Pictures to deliver all-new in-game content for PUBG MOBILE based on the blockbuster movie franchise "Mission: Impossible Fallout", which features the iconic theme music, new outfits, all-new challenges and more. 100 players parachute down onto an ever-shrinking map and then scavenge for weapons and gear to try and secure a chicken dinner victory.