Nike released an image on Monday of Kaepernick as part of their new "Just Do It" campaign and people wondered what more was to come. "If you are looking to get rid of Nike apparel, we'd love to receive it and pass it on to kids who would use and enjoy it".
The new endorsement deal has sparked vigorous debate, with some fans expressing displeasure over the apparel giant's support of a player known for starting a wave of protests among National Football League players against police brutality, racial inequality and other social issues.
The private Christian school located south of Branson, Missouri, said Wednesday that it would be dropping its affiliation with Nike over the Kaepernick "Just Do It" ad campaign.
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"To be compared to Ali or Jordan, I really have no words", Williams said.
Nike has taken a hit for the political gamble, seeing shares fall in the direct aftermath of the announcement. "There was serious public backlash when he protested previous year, and now it's been reignited". There were 3.4 million mentions of Nike on Twitter in the first 21 hours after Kaepernick tweeted the initial ad, social media management tool Sprinklr said. "But I'm such a huge, huge, wholehearted supporter of Colin that I'm very proud that someone understands what he's done and (is giving) him some kudos". "It falls in line with their strategy as a company", she said. "They have compatible value systems".
The endorsement deal between Nike and Kaepernick prompted a flood of debate Tuesday.
Bethann Hardison, an activist for diversity in fashion and a former supermodel who was also honoured by Harlem's Row, said she was happy with Nike's move. By kneeling during the national anthem before NFL games, the quarterback rubbed a significant portion of the public the wrong way, especially those who think that refusing to stand up while the anthem is playing is a form of disrespect that negates his altruistic intention.
Despite his objections to Nike hiring Kaepernick and the message he believes it sends, the president did admit the company does have a right to conduct its business how it wants. As one of the world's largest sports apparel companies, it seems Nike's dream is insane enough. Online, people threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the trash, and swoosh logos cut out of products.