"Longer-term, however, we remain neutral on Tesla, as we believe the stock is unlikely to meaningfully break out of this range until investors get clarity on normalized Model 3 gross margins/profitability, as well as product quality", Sacconaghi said. It charges $2,000 more for pearl white multicoat and red multicoat. "They have a gun to their heads dictated by the timing of the debt payments", said Cowen's Osborne, who has an "underperform" rating on the stock. Musk has since abandoned the plan.
But it's more likely those deliveries will begin in 2019 as Tesla focuses on generating higher profits with more expensive models, according to Jeremy Acevedo, a manager of industry analysis for Edmunds.
Taking a puff from a joint, which Rogan said was a blend of tobacco and marijuana and legal in California, Musk said he "almost never" smoked. The company is trying to iron out production bumps after struggling to produce Model 3 sedans and failing to meet several production deadlines.
This morning, however, it seems the Tesla stock has rebounded and is trading around what it was before the smoking news was released.
Tesla's decline has been driven by accelerating "management credibility issues", Needham & Co. analyst Rajvindra Gill wrote in a report on Monday.
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On Friday the company announced that chief accounting officer Dave Morton had resigned after a month, citing public attention and the fast pace of the post.
Moody's Investor Service downgraded Tesla's debt into junk territory in March, warning that the Palo Alto firm will not have cash to cover $3.7 billion (€3.2bn) for normal operations, capital expenses and debt that comes due early next year.
Gill is "concerned" about the rapid turnover of senior executives at Tesla, which he estimates has lost 23 executives over the past two years alone. If Tesla does build and deliver more than "twice" as many cars as it did last quarter, that means the company would hit something like 107,000 vehicles.
It may no longer be up to Musk. So, Tesla stock is receiving contradictory opinions, to say the least.