The iPhone XS and iPhone XS Max are going to be available unlocked from Apple, which means you won't have to tie yourself to any carrier when preordering the phone. What's remarkable is that it's very rare when the cheapest iPhone of the year catches the maximum attention.
iPhone XR design and features: What does the iPhone XR look like? The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be. That's not the case for the iPhone XR, at least during preorders.
With the launch of the iPhone XS, Apple is no longer selling the iPhone X in the UK.
The display changes are nearly as big as the design changes, because the iPhone XR has a 6.1-inch screen, while the iPhone 8's is just 4.7 inches. The 8 Plus, which is still available starting at $699, has just a 5.5-inch screen because it has to leave space for a Home Button and large bezels.
Even the iPhone XR isn't that cheap in Europe.
Display The one major difference between the iPhone XS and iPhone XR lies in the display.
The camera on the iPhone XR has had one hell of a shakeup; there's a single camera system, which the company assures is the "best ever".
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During the event, the duke visited workshops demonstrating the gateway and met people trying out the new system. He added: "The attrition builds up and you don't really have the opportunity to offload it".
And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.
The front camera can also be used for Portrait Mode selfies.
It has a starting price of $749 / £749 / AU$1,229 for 64GB, rising to $799 / £799 / AU$1,299 for 128GB and $899 / £899 / AU$1,479 for 256GB. For those of you who have been hoping that the prices of the phones would pale in comparison to last year's models, there is some disheartening news for you. You'll have to wait a bit longer for the iPhone XR, which launches on 26 October, with preorders from 19 October.
All three devices also come with a more powerful "A12 Bionic" processor which allows developers to build more sophisticated video games, augmented reality experiences and other apps with real-time features that couldn't previously run on a mobile device.
Finder's Smartphone Upgrade Report 2018 shows that Australians now typically hold onto their phones for 3 years and 5 months, meaning we're rarely in contract when we make the switch.
That astronomical price is up about 50 percent in two years.
Apple's sales figures demonstrate it doesn't have trouble attracting consumers willing to pay top prices. However, it's early to give a verdict on it but our hunch is that Apple might just have a victor on its hands with the iPhone XR.