"You already have Microsoft Edge - the safer, faster browser for Windows 10", the pop-up reads, with accompanying buttons that either open Edge or proceed with installation. The company recommends users to install Edge on its official websites, and asks users to use Edge instead of a different browser when they try changing their default browser on the OS.
When you download the Chrome or Firefox installer and launch it, Windows will first show a "warning" telling you that you already have Microsoft Edge installed. Whether the intercepting will land in the soon to be released stable version of Windows 10 version 1809, the October 2018 Update, remains to be seen. By going into Apps & Features in the Apps pages within the Settings app, you can turn these prompts off. A user who initiates the installation of a browser does so on goal.
Instead of disabling the app recommendations by default, Microsoft seems to be enabling them by default. Oh, and this window will keep appearing, unless you go into Settings and stop Windows 10 from offering you app "recommendations". Chrome and Mozilla's Firefox are two of the most popular browsers, and that has made it hard for Microsoft to convince users to opt for its Edge browser. If that's true, we don't imagine this process will make it into the next Windows 10 update.
Text in the pop-up claims that Edge is a "faster, safer" browser for the Windows 10 operating system.
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Some of Windows 10's more annoying advertising features encourage you to use Edge, too.
WTF?! As demonstrated by the methods it used to get people onto Windows 10, Microsoft isn't averse to using shady tactics when pushing its products.
Even more frustrating is the fact that Windows displays this prompt even when you're installing yet another browser. So maybe you should make Edge a better browser instead of thinking up new ways to shove it in our faces.