Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars. The TV application will come pre-installed on Apple devices.
Apple's second original TV show, Carpool Karaoke, is already available for free via the TV app.
Meanwhile, Apple is also allegedly on the hunt for family-friendly TV ideas to add to the $1bn of shows it's said to be developing this year, so if you have a PG programme idea, now's the time to get pitchin'.
Offering free original video content on Apple devices would definitely be one way of attracting and maintaining customers. As CNBC reports, Apple will offer its original content for free to owners of Apple devices, including Macs, iPhones, and iPads. There'll also be paid subscriptions available to services like HBO, which seems a bit pointless except for not having to separately download the HBO app.
If the content will only be accessible through the "TV" app on Apple devices, that would explain why the tech company isn't too keen to charge a separate fee for access to the content.
Hamilton defends Vettel after criticism of mistakes
Mercedes , meanwhile, now holds a 78-point buffer back to Ferrari as it bids to claim its fifth straight Constructors' crown. So, I was fairly open minded when coming out of the hairpin. "So the thought of the possibility of losing is omnipresent".
German magazine says it has 'hundreds of documents' on Ronaldo rape case
He said the hacker then "tried to sell such information" after "significant parts" had been "altered and/or completely forged". The psychiatrist, Norton Roitman, has testified numerous times as an expert witness in state court in Las Vegas.
Usain Bolt scores two goals for Central Coast Mariners in trial game
The A-League side played against Macarthur South West United in a friendly, with Bolt firing home two goals . As you would expect from a sprinter, Bolt has very fast feet, yet he can only play football with his left.
Last month, The Wall Street Journal reported that Apple has around two dozen shows in "in development or production". And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple.
The service's Apple-produced content will be free to Apple device owners, while the subscription "channels" (such as HBO in the US) that sit next to it in Apple's TV app will allow users to subscribe to them.
According to CNBC's inside source, the service will launch in early 2019 to coincide with an update to the Apple TV app.