Amazon Is Offering Free Shipping For All

Amazon's warehouse in Fall River Massachusetts.                  Ben Fox Rubin  CNET

Amazon's warehouse in Fall River Massachusetts. Ben Fox Rubin CNET

Two-Day Shipping on 100 Million Items: Free Two-Day Shipping is available to all Prime members in the USA on more than 100 million items with no minimum purchase amount all year.

Amazon already offered free 2-day shipping to Amazon Prime subscribers, which is why Target made free 2-day shipping for its customers.

But Amazon early on Monday announced that it'll now offer free shipping with no minimum purchase through the holiday season. The best guess is that it will run through the holiday season until a week or so before Christmas-while Amazon can still guarantee delivery by the holiday.

About $720 billion in sales are up for grabs for the Black Friday shopping weekend, according to the National Retail Federation.

Target last month raised the stakes for the all-important holiday shopping rush, offering US customers free two-day shipping.

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· Delivery as Fast as Today: Tens of millions of Prime members can shop with FREE Same-Day Delivery on more than three million items.

Although this move by Amazon will be a blow to both Target and Walmart, it just goes to show why competition in the market is so important for consumers.

Amazon says it has lined-up its "biggest ever " Black Friday sales event this year, with thousands of discounts earmarked for products in its toys, games, fashion, jewellery, beauty, and home departments.

Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates. This promotion waives that minimum for the time being, and puts Amazon in-step with competitor Target, which waived its $35 order minimum and now offers free two-day shipping to all customers through December 22. More than three million items will be eligible for same-delivery.

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