Apple reportedly cancels production boost for the iPhone XR

Report: Apple cancels iPhone XR production boost

Apple cancels iPhone Xr production boost

At Rs 76,900, the iPhone XR is still on the expensive side, and maybe some cashback, EMI and buyback offers could help Apple sell significant number of units.

As for Wistron, Apple has asked the smaller iPhone assembler to stand by for rush orders, but supply chain sources claim the company will in fact receive none for the XR this holiday season.

Nikkei writes that the lack of innovation is hurting Apple.

Pegatron has already solved the issue of labor shortage at its plants in China and has made prompt shipments allowing its major brand client to start delievering its new smartphone models in late October, according to company chairman TH Tung.

Apple told its main phone assemblers, Foxconn and Pegatron, to stop plans for additional iPhone XR production lines, a report said Monday.

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Although Apple never said as much when it launched the Apple iPhone XR in September, its fairly obvious the device is meant to be more a direct competitor with the Android market. The move will reduce total possible iPhone XR production by 100,000 units per day over the next few months, according to the report. It's possible, for instance, that overall iPhone demand is down and Apple is reducing its production costs. In Foxconn's case, it prepared 60 production lines for the iPhone XR, but so far has only used 45.

Other iPhone manufacturers face similar issues. The math makes sense, as they are up to 20% cheaper than the iPhone XR's starting price of $749. Originally Apple had ordered 20 million of the last generation model but has since raised the order to 25 million.

"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", one source told Nikkei.

Ives reaffirmed his $310 price target for Apple's stock, representing more than 50% upside to the current stock price. During that call, Apple also - for the first time ever - neglected to give iPhone sales numbers for the quarter.

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