The Five Coolest Things Samsung Announced At SDC 2018 (So Far)

Samsung gives peek at device that will fold

Samsung Embraces The Notch; Announces The Infinity-O, Infinity V And Infinity-U Displays

Smartphone manufacturers are finally starting to take mobile gaming seriously - and Samsung is arguably leading the pack.

The Samsung Developer Conference (SDC) is the place where Samsung shows off the latest software innovations powering its new and upcoming hardware.

Not alike: I've previously reported on the foldable smartphone rumor.

Samsung is among a few developers working on foldable phones. The app experience transitions from the smaller display to the larger display as the device unfolds. It's no exaggeration to say that most Galaxy owners usually launch the app by accident thanks to the ill-placed Bixby button.

Samsung has been leaking information to the media about its foldable Infinity Flex Display smartphone for weeks, and the SDC is where the company chose to show it for the first time. This will make it easier for developers to connect their devices and services to the platform via new tools including the SmartThings Cloud Connector, SmartThings Device Kit and SmartThings Hub Connector.

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"The foldable display lays the foundation for a new kind of mobile experience", said Koh Dong-jin, president and CEO of the IT and mobile communications division at Samsung. The experience was reengineered to reduce clutter and distractions, allowing the user to better focus and quickly navigate their phone. Samsung also has a New Infinity display in the works, as pointed out in the same image as the notched displays, though there's no news on what that display would be like.

Samsung is likely to fully introduce a device for sale at the Consumer Electronics Show in January or at the Mobile World Congress in Barcelona in February.

China's Huawei Technologies has said it is planning to launch a 5G smartphone with a foldable screen in mid-2019. And it has tough and entrenched competition in Siri, Google, Cortana, Alexa in other devices.

Developers will be able to create Bixby Capsules using the Bixby Developer Studio. Bixby could then become an alternative to Google Assistant or Amazon's Alexa, even though the Samsung platform is widely perceived as weaker than its competitors when it comes to recognizing and processing voice commands. These are British English, French, German, Italian, and Spanish, all of which complement the existing US English, Chinese, and Korean.

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