Elton John's epic John Lewis Christmas advert fee revealed

Credit Human Appeal

Credit Human Appeal

"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life".

But the final scene is the one that will pull on the heartstrings, as you see a five-year-old Elton unwrapping a Christmas present and finding his first ever piano.

"We've been doing John Lewis Christmas ads for some time now and what's on my mind is how we move it on creatively but hold on to the heart of what makes them special", said Craig Inglis, the customer director at John Lewis & Partners.

Elton John's "Your Song" is the centrepiece of this year's John Lewis Christmas advert.

The TV ad was shared by staff before it officially airs on TV tonight at 9.15pm on ITV.

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Shoppers heading to John Lewis's flagship store in Oxford St will be able to step into a 2,000 sqft recreation of the ad production, to try on costumes and have photos taken at the piano.

While it's not been confirmed how much Elton has received for the Christmas campaign, he was rumoured to be in line for a £5 million pay day.

This year, the struggling retail chain has spent presumably all of its money on getting Elton John himself to be the face of the ad, rather than a fluffy thing with a name and a hashtag as they usually do.

It is the second of the retailer's Christmas ads to feature Your Song after singer Ellie Goulding recorded a cover for the 2010 campaign. The song accompanying the advert was Elbow's take on Beatles tune "Golden Slumbers".

Do you enjoy seeing the John Lewis Christmas advert every year?

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