John Lewis is not necessarily known for having an extensive musical instrument range but there are a number of them featured on the website.
In "The Boy and the Piano", instead of using the tried-and-true approach of creating a celebrity all its own-remember Monty the Penguin?-John Lewis has gone Full Superstar and enlisted Sir Elton John, crafting a version of the pop legend's life story that fits its Christmas narrative like a sequined glove.
Then you'll see a little boy running down the stairs on Christmas morning and tearing open the wrapping paper to find a present that'll change his life: a piano.
Few things are more sacred when the festive season rolls around than the John Lewis Christmas advert. and guess what? It recently rebranded to 'John Lewis & Partners, ' and it now looks like it's had another name change, as the Oxford Street flagship has been spotted bearing just the word 'John'.
"It has been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moments when music came into my life".
The advert shows Elton John as a child
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".
Customers will also be able to buy Elton John vinyl and CDs, and vintage inspired tour T-shirts. Do you think it feels "Christmassy" enough?
"Any cabinet ministers intending to resign tomorrow should do so knowing that no one will notice because the John Lewis Christmas advert is being released", wrote Charlie Peters. "Wait, what? If it was "Step in to Christmas", you could get away with it".
Sir Elton is now preparing for his final the Farewell Yellow Brick Road Tour.
Amber Rudd to replace Esther McVey at DWP
Theresa May has hired her third Brexit secretary after Dominic Raab resigned in the wake of the draft Brexit deal. Thus, the europhile, Amber Rudd made his return to the cabinet with the portfolio of work and pensions.
Mookie Betts, Christian Yelich win MVP awards
Both batting champions won MVP awards for the first time since San Francisco's Buster Posey and Detroit's Miguel Cabrera in 2012. Also in contention was Jose Ramirez of the Cleveland Indians , who finished third in the voting for the second straight year.
Trump to honor donor’s wife with presidential award
Also, honored posthumously was the late Supreme Court Justice Antonin Scalia who died in 2016. She and her husband own two newspapers: the Las Vegas Review-Journal and Israel Hayom.