First noticed by, YouTube began launching ad-supported Hollywood films under a section on its Movies & Shows vertical.
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As AdAge reports, YouTube chose to introduce free, ad-supported movie streams because it's what users want, with Rohit Dhawan, director of product management at YouTube, stating "We saw this opportunity based on user demand, beyond just offering paid movies". Decent flicks to help you through a Saturday evening, but not the most current of movies. Otherwise, you can shell out the $9.99 a month for an ad-free experience. "It also presents a nice opportunity for advertisers". The ads that YouTube shows in the film come from its normal advertising mix.
There are only about 100 movies available right now, AdAge reported, but the selection is expected to expand. The service isn't available in Pakistan so far. YouTube's director of product management, Rohit Dhawan, says that eventually there could be a way for advertisers to pay to sponsor movies, but it's unclear exactly how that will work at this time. The latest stats reveal that we've already reached a point where 20 percent of YouTube is watched via a smart TV and it's growing.