The Whopper house has offered fans a very very special deal on their burgers but they can only retrieve it when they are within at least 600 ft from a McDonald's, really.
The signature sandwich can be bought for one penny after a consumer goes within 600 feet of a McDonald's restaurant and orders the burger on the newly revamped BK App. Get more information here.
This is not the first time Burger King has trolled its bigger rival - one advertising campaign even compared Ronald McDonald to Stephen King's murderous clown Pennywise from It.
The promotion runs through December 12 at participating restaurants.
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The customer will then be "detoured" away from McDonald's and the app will navigate them to the nearest Burger King.
The Miami-based fast-food restaurant chain debuted the promotion Tuesday.
Here's how it works: "The Whopper Detour" campaign geofences 14,000 McDonald's locations across the USA from the new BK app.
No, you won't actually buy the burger at a McDonald's.