"All of that is a privilege and should be treated as such", he continued, "so today, my handsome daughter is going to walk five miles to school in 36-degree weather".
The lesson that he taught her also had a positive effect on her, as he shared that his daughter now has a new outlook on bullying.
"Bullying is unacceptable", he said.
"Let me make this extremely clear, bullying is unacceptable, especially in my household", Cox says in a video he posted of his daughter walking to school on Monday.
Cox later took to Facebook to defend himself amid backlash, saying his daughter was not harmed by the punishment and that more parents need to hold their kids accountable as he did. Cox refers to her as a "lovely lady" who was kicked off the school bus for bullying another student - again. Kids will be goofing on her for this for years.
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As of Thursday the video was shared over 330,000 times.
"As the grandparent of an autistic boy who has been the victim of neighbourhood bullies, I applaud you! More parents should act like you".
Matt hopes that children and parents alike start to take the threat of bullying more seriously.
Some are questioning whether the punishment was too harsh. "Though she probably deserved to be punished, internet videos are forever". "Irony", one user commented.
Numerous comments are positive, but others said he was "overdoing it". It was the second time she had gotten into trouble for bullying. "I just thought friends and family would see it, and then a friend asked me to make it public so that they could share it", he told the station.
The man's creative form of punishment comes after an array of studies and expert opinions in recent times weighed in on what is the right and wrong way to discipline a child.