Instagram has apologised after a test feature was accidentally rolled out to millions of people using its app. "Tap through posts, just like you tap through stories". Instead, users opened the app after updating to find a message that said "Introducing a New Way to Move Through Posts".
Alex Mosseri, the head of Instagram, confirmed in a tweet that the rollout was accidental, saying in a tweet: "Sorry about that, this was supposed to be a very small test but we went broader than we anticipated". Instead of scrolling up and down to view content, it forced users to tap left or right, utilizing a horizontal, Stories-like approach.
You might notice the past tense scattered throughout this post, and that's because while I was writing it, Instagram seemingly reverted everyone back to the classic vertical feed.
Some were saying the change was big enough that it was ruining their favorite app.
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The new interface was rolled out with warning to a large number of users around the world, prompting shock and disgust.
In an unexpected update, users were told to "tap" on the screen to move horizontally through posts rather than scroll vertically.
Nearly as soon as the change was made, users took to Twitter to complain and demand the return of the familiar up-and-down scrolling method.
The change trended under the #instagramupdate hashtag on Twitter, accompanied by mostly negative comments. Both updates are clearly meant to create more interaction with ads in the feed.