Apple Trolls Google & Amazon With Billboard at CES

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Apple greets CES 2019 with snarky iPhone privacy billboard

"What happens on your iPhone stays on your iPhone", Apple's display advertisement, which is made to rhyme the famous wordplay "what happens in Vegas, stays in Vegas" near the LVCC says.

Apple does not have an official presence at CES this year, where Google takes up a sizable footprint, tripling its size from last year, CNBC reported.

The tech company set up a massive billboard outside the Consumer Electronics Show (CES) tech conference in Las Vegas, right beside a monorail emblazoned with Google ads. It's a clever play on the iconic slogan "what happens in Vegas stays in Vegas". The black and white image also includes an outline of an iPhone XS and Apple's privacy webpage address.

The world's largest tech show gets fully underway tomorrow, but the government shutdown has forced several federal government speakers to cancel.

The new Door View Cam is on display at the Ring booth before CES International Monday Jan. 7 2019 in Las Vegas
The new Door View Cam is on display at the Ring booth before CES International Monday Jan. 7 2019 in Las Vegas

Apple spent a lot of time in 2018 taking Facebook and Google to task for their terrible privacy policies.

In fact, that's a bit of an unfair analogy, because even the most creepily needy of lovesick folk stops short of taking out a giant advert on the side of a hotel, and yet that's exactly what Apple has done. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.

CES is scheduled to begin on Tuesday.

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