With bottles of expensive water balanced on a tray in one hand, and a knowing smize directed down the barrels of the shuttering cameras, a woman dubbed "Fiji Water lady" has become the surprise star of the Golden Globes red carpet.
"Since this went viral it took the [brand] exposure to a new level not seen in prior Golden Globes", Apex Marketing Group President Eric Smallwood told Yahoo Finance.
Kelleth, who usually works as a commercial actress and fashion model, was pictured behind some of the Golden Globes' most famous guests, including Jim Carrey, Richard Madden, Idris Elba and Taraj P Henson.
One person jokingly tweeted, "And the #goldenglobe for most ominous photobomb goes to".
The serial photobomber strategically positioned herself adjacent to nearly every industry A-lister at the glittering event, upstaging the likes of seasoned glamour girls Nicole Kidman, Amy Adams and Heidi Klum. "Fiji Water Girl" is this year's awards season meme sensation.
Though likely a PR stunt by Fiji Water to promote their product, many on the internet wondered, "Who is that girl?"
The 2019 Golden Globe Awards were a wild ride from beginning to end, with hilarious bits from hosts Sandra Oh and Andy Samberg, heartfelt speeches from winners like Carol Burnett and Glenn Close, and some truly surprising winners and upsets. She also demonstrated how to do eye contact like that. Cuthbert has worked with Fiji at other events, including the Emmys.
The Daily Mail added that Cuthbert moved to Los Angeles in 2015 and has appeared in multiple lingerie and bikini photoshoots, as well as in Maxim. "No matter where you are going and dipping and dodging, you are in the crosshairs of somebody's shot".
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Cuthbert, married to photographer Christopher von Steinbach, left Toronto for Los Angeles about four years ago, according to the Verve, and has gone on to do worldwide work. In the caption, she wrote, "Not the worst way to spend a Sunday..."
"I had absolutely no idea what was happening because I obviously didn't have my phone on me", she continued.
In a video posted on Instagram, the entertainment news outlet cheekily crowned her the victor of Best Supporting Actress on a Red Carpet for her "role" in Fiji Water Girl.
Cuthbert told Glamour: "I do love a good meme, so I think it's incredibly ironic and amusing that I'm one now", she says.
We might only be a week into 2019, but the Fiji Water girl is already a top contender for the biggest meme of the year.
Let's review her handy work.
"I've been photobombing since I was a kid", she said with a laugh.