Armstrong said that there "will be thousands" of job losses at Ford, which now employs 53,000 people in Europe, including its two United Kingdom engine plants at Bridgend and Dagenham.
Ford Europe boss Steve Armstrong said the shake-up was likely to lead to "thousands" of jobs.
The firm said the move would help it cut about £2.5bn ($3.2bn) in costs over the next 18 months and prepare the company for a courageous new world of electric and autonomous vehicles. But sales in China have fallen almost 50% in recent months as cautious Chinese consumers have been holding back on big ticket purchases amid global trade tensions.
The electric cars will be built at its Wolverhampton engine plant and it will create a new battery assembly centre at Hams Hall near Birmingham as it develops a greener range of cars.
The workforce would be reduced through a "Voluntary Redundancy Programme", the company said.
Dr Ralf Speth, Jaguar Land Rover's CEO, described today's moves as "taking decisive action to help deliver long-term growth, in the face of multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry". JLR said it regularly reviewed "its production schedules to ensure market demand is balanced globally".
Meanwhile, Ford signalled "significant" cuts among its 50,000-strong European workforce under plans to make it more competitive and make its business more sustainable.
Diesel accounts for 90 percent of the firm's British sales and 45 percent of global demand, the company said past year, as demand in the segment tumbles following new levies in the wake of the 2015 Volkswagen emissions cheating scandal.
The company builds a higher proportion of its cars in Britain than any other major or medium-sized automaker and has spent millions of pounds preparing for Brexit, in case there are tariffs or customs checks between the United Kingdom and Europe.
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The move, also thought to be a result of lower demand for diesel cars, forms part of cost-cutting plan worth £2.5bn, which was devised after JLR suffered hefty financial losses in 2018.
Ford said it will seek to exit the family vans or MPV segment, review its operations in Russian Federation, and combine the headquarters of Ford U.K. and Ford Credit to a site in Dunton, Essex to achieve a 6 per cent operating margin in Europe.
Britain's business minister Greg Clark said a no-deal Brexit would be a disaster for the firm.
AM reported last monmth on reports that JLR would cut up to 5,000 jobs from its work force.
Ford's Armstrong said pressure to build electric and hybrid cars had forced the auto maker to make choices about where to allocate its capital.
Auto giant Jaguar Land Rover will announce up to 5,000 job cuts later on Thursday, according to reports.
Mr Quinn said Unite will scrutinise the business case for JLR's job cuts, and the union expects any United Kingdom redundancies to be voluntary.
The motor industry is being hit by a twin jobs blow after two of the UK's biggest carmakers announced shake-ups. Its new Slovakian factory has a capacity of 150,000.