Customers gather as they take part in a class to learn how to use their iPhones at an Apple Store on January 7, 2019 in Beijing, China.
The underwhelming reception of the iPhone XR has seen Apple consider the possibility of dropping the LCD-based model entirely, claims the report's sources, which would result in a complete shift to using OLED displays for the iPhone range, as previously rumoured. "It would also hurt core users that just bought these devices at the original prices". The company started off with the news of its revenue shortfall, likely caused by the disappointing sales of the iPhone XR.
APPLE REPORTEDLY PLANS to release a new LCD iPhone in 2019, despite the lacklustre response to the current iPhone XR.
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iPhone sales haven't been stellar lately, with people replacing their own batteries instead of upgrading and knocking billions off Apple's profit projections in the process. The high-end iPhone model will feature a triple-camera setup at the rear. The iPhone XR, which is believed to have been the least popular of the three, will be updated with a model that comes with the same LCD display and similar design, according to the report.
The Cupertino, California-based company has chose to stick with liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said.
Apple has a big year ahead of itself.
The report is light on other features of the 2019 iPhones.
Apple didn't immediately respond to an emailed request for comment on the Journal's story and possible product changes in 2019 and 2020.