The company revealed the unique 65-inch flagship device at the Consumer Electronics Show in Las Vegas this morning, ushering in a new flexibility when it comes to premium TV design. It's thin, but doesn't look particularly bendy at first glance.
Line View - the screen is partially unrolled, allowing for functions like the clock, weather, photos, and music to be managed.
Users can use their voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit. "And by leveraging Dolby's latest imaging innovation which intelligently adjusts Dolby Vision content, LG TVs deliver a compelling HDR experience under varying ambient light".
At the top end is the huge 88-inch Z9 TV, which is the company's crown jewel in the emerging 8K battle set to play out between major TV manufacturers in the coming years.
And a new USB-C portable monitor, together with a bunch of LCD panels, round out LG Display's CES 2019 offerings.
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What is more, the OLED TV R has a functional mode that makes it act as a menu bar. Whenever the TV is not in use, the screen can automatically roll down.
TVs have been commercially available for 90 years. It's just as attractive as LG's screens from past year, even if there hasn't been a massive change in technology - the panel itself hasn't undergone a massive revision, unfortunately. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC.
Lastly, in Zero View, all 65 inches of the rollable OLED TV is hidden from view, tucked away in the base.
The TV runs on LG's webOS which is integrated with Google Assistant. "We are really excited to be one of Apple's first TV partners for AirPlay Video", said LG senior director of home entertainment product marketing Tim Alessi.
"A rollable TV is basically an OLED TV and it doesn't add material costs, but changing the operating mechanism could add to the costs", LG Electronics President Kwon Bong-seok said at a press conference.