However, Samsung in its press release noted that the Galaxy M series smartphones will come with "powerful display, powerful camera, powerful battery and a powerful processor helping the smartphones deliver power-packed performance".
While the firm has already scheduled a launch event for the more interesting Galaxy S10, nothing has been heard of the Galaxy M phones in terms of their launch date. Samsung says the Galaxy M series lineup of smartphones is meant to target the youth and is designed in India.
Phones under the new M series will launch toward the end of January in India where their asking prices will range from 10,000 to 20,000 rupees ($142 to $284 USD). The company has stated that India will be the first country it will be launching this new smartphone series in, with more countries to follow. Further the reports that this is Samsung's new approach for the younger Indian market audience who are most likely inclined to budget and mid-range smartphones and these Galaxy M Series are considered to be catered to those Millineals. The new M-series might help bolster the company's offerings in the budget segment. To counter the likes of Xiaomi, Realme and Asus among others, Samsung is changing the strategy as early as this month.
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While M20 is expected to have 5,000mAh battery, which will Samsung's first ever tryst in India.
He said that Samsung finished the October-December 2018 quarter with 40% market share by value, as per GFK data, with a "healthy growth over the previous year".
Xiaomi has managed to maintain a steady lead over Samsung for over a year now, with a 27.3% market share compared to its rival's 22.6% in the July-September 2018 period, buoyed by a almost 50% share in the online segment and rapid expansion in its bricks-andmortar channel as well, according to IDC.