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YouTube Music

Google's You Tube Music joins Spotify to race into India online music market

You'll find such content as music videos, official album, singles, live performances and more.

The pricing is more or less same like that of the other players in India: Gaana's paid subscription starts at Rs 99/month; Saavn offers paid plans at Rs 99/month and Spotify is a bit costly at Rs 199 per month. Here's why, for my kind of usage, YouTube Music Premium takes a big lead. Besides, there is the advertisement-led free version. It also includes membership to YouTube Music Premium.

YouTube Music and YouTube Premium have been launched in India.

Also, in the US, Spotify Premium has recently included Hulu (allows instant streaming of television series) at no extra cost.

Samsung Galaxy S10 users can enjoy 4 months of free, uninterrupted, ad-free access to YouTube Premium, which includes access to YouTube Music Premium*. A family plan costs ZAR 110 per month and also has a free one-month trial. And for them nothing will change - they will still be able to access all of their purchased music, uploads and playlists in Google Play Music just like always.

Google has a unique position with YouTube Music, since YouTube itself is home to countless music-related videos.

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In a bid to grab a pie of the growing Indian audio streaming industry, Google-owned YouTube on Tuesday announced the launch of its new music streaming app YouTube Music in the country. It is a paid subscription service that allows users to play a YouTube Music video in the background and multi-task and toggle between apps simultaneously.

Starting today, YouTube is expanding its operations to more regions across the globe. This is the most legal way to download YouTube videos.

The app is highly personalized, and a solid algo works behind the scene to make it seamless. Rumoured to be a Netflix-like service, in recent months Apple has made a string of content deals, such as Carpool Karaoke, which is already available through Apple Music. The main method through which YouTube earns money is through advertisements. These new services add to the services portfolio of Google in India - the company had already earlier launched Google Play Music and Google Play Movies services in 2017.

On the surface, the differences are few, unless you are looking for something extremely specific that is exclusive to one of these music streaming apps. Piracy has so far been the toughest problem for music companies in India. Following that subscribers will pay R59.99 per month per user, or R89.99 per month for up to six users.

However, there's hope. Consulting firm EY predicted that India will have 273 million people streaming music online by 2020. And, of course, there is a free option which comes with ads.

Can YouTube turn this popularity into a thriving subscriptions business in India, though?

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