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Netflix Confirms It Won't Be Part of Apple's Upcoming Video Service

San Francisco: Netflix CEO Reed Hastings has confirmed that the content-streaming platform will not be selling subscriptions to Apple's upcoming video services. "We've chosen not to integrate into their service". That's in addition to the original programming that we know Apple has been working hard to develop for their subscribers.

"We prefer to let our customers watch our content on our service", Hastings told reporters at the company's offices in Hollywood. Netflix CEO Reed Hastings in a recent media round-table in Los Angeles said that self-regulation is aimed to help protect creative freedom.

Apple has played a neutral role in the fight for eyeballs online, opting to distribute shows, apps and movies from all major companies. But Bloomberg News reported last week that Netflix won't be part of the service.

"These are fantastic, large, well-funded companies with very significant efforts", Hastings said.

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"If you look at just the raw number of users, Apple has just as good of an opportunity to be a leader as Netflix". He also added that Netflix has been competing with Prime Video for many years now and it does its best job when there are great competitors.

Hastings called Netflix more of a content company, owing to $10 bn spend on content sourcing, as opposed to a technology company as that spend was around $1.2 bn.

The development may not come as a shock to the industry, given that Netflix, famed for series such as The Crown and hit original films including Bird Box, represents competition for Apple's new offering.

According to this new report, 43% of consumers also still split their loyalties and subscribe to both streaming and conventional pay television services.

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