How Build-a-Bear's "Pay-Your-Age" promotion works this year

Build-A-Bear bringing back ‘Pay Your Age’ promotion but with new rules

Build-A-Bear bringing back ‘Pay Your Age’ promotion but with new rules

First, make sure you're a member of the Build-A-Bear Bonus Club.

Build-A-Bear Workshop is back with its "Pay Your Age" promotion, but they're doing things a differently this time around after the company previous year had to cut short the then one-day sale due to overwhelming popularity.

Additionally, ten Guests will win the "Count Your Candles" sweepstakes grand prize of a birthday party experience to use any time in the next twelve months valued up to $250. But the company is limiting how many tickets and timing.

Last year, thousands of shoppers stood in long lines outside stores to get their hands on a new furry friend.

This year, it's all going to change.

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Children who aren't able to snag a ticket to pay their age later this month or an all-inclusive birthday bash can still participate in the Count Your Candles promotion, where they can pay their age for their own Birthday Treat Bear (regularly $14) anytime during their birthday month.

Build-A-Bear is back with another "Pay Your Age" event at select locations and on select dates between June 24-28.

Those who win will find out via email around June 21, according to Build-A-Bear.

Last summer, Pay Your Age Day was a one-day event held in U.S., Canadian and U.K. Build-A-Bear stores that ended abruptly due to crowd sizes.

For more information and to enter, visit the Build-A-Bear Workshop website.

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