There's a deepfake of Zuckerberg on Instagram. Your move, Facebook

Facebook didn't remove the deepfake video featuring Nancy Pelosi

Facebook didn't remove the deepfake video featuring Nancy Pelosi

Facebook Inc emails appear to show Chief Executive Officer Mark Zuckerberg's involvement in discussions about its much criticized privacy practices, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.

The video is part of an art exhibition called Spectre - the same one Zuckerberg speaks about - created by artists Bill Posters and Daniel Howe in partnership with advertising company Canny.

The video, posted to Facebook-owned Instagram over the weekend, falsely portrays Zuckerberg as saying, "Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures". "Spectre showed me that whoever controls the data, controls the future".

"Imagine this for a second", the fake Zuckerberg says in the video, which was edited to look like a news clip.

"We will treat this content the same way we treat all misinformation on Instagram", said a spokesperson for the photo sharing site. If it's marked as false by third-party fact checkers, the spokesperson said, the site's algorithms won't recommend people view it.

The clip uses similar technology to the deepfake clips which surfaced on pornography sites a year ago, which use artificial intelligence (AI) to edit the faces of female celebrities onto the bodies of porn actors. The video and several others - depicting celebrities like Kim Kardashian and US President Donald Trump - are part of a commissioned art installation called Spectre that was on display at the Sheffield Doc/Fest in the United Kingdom from June 6-11.

The Zuckerberg video could also be a test for Facebook, which has come under fire after it refused to remove an altered video of House Speaker Nancy Pelosi that was slowed to make her seem drunk, according to Vice, which reported earlier on the video.

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A fake video of Facebook CEO Mark Zuckerberg created using "deepfake" technology has emerged on Instagram, in yet another example showing how AI can be used to construct phony content that's easily shareable through social media.

Instead of removing the video, Facebook notified users who attempted to share it that the clip was fake.

Omer Ben-Ami, co-founder of Canny AI, told The Post his company chose to partner with the artists because "it's our responsibility to expose people to what they can achieve with the tech". This is not the first time Canny has made such a video. In the Zuckerberg video it's the voice that let the show down in terms of how realistic it is.

This goes to show how easy it is to create deepfakes.

The doctored Pelosi video is just one instance in which manipulated videos had been used for malicious purposes.

"Facebook and its executives, including Mark, at all times strive to comply with all applicable law, and at no point did Mark or any other Facebook employee knowingly violate the company's obligations under the FTC consent order", a company spokesman said in a statement.

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